In general, 18 percent of people say they can't tell the difference between Coke and Pepsi. But among those who regularly use an RSS reader, 31 percent say they can't tell the difference between Coke and Pepsi.

Based on a survey of 195 people who regularly use an RSS reader and 416 people total.

In general, 35 percent of people like Bert more than Ernie. But among those who dislike Jerry Seinfeld, 53 percent like Bert more.

Based on a survey of 139 people who dislike Jerry Seinfeld and 383 people total.

In general, 47 percent of people bring their lunch more often than they buy their lunch. But among those who have idiosyncratic rules about how they eat their Kit-Kat bar, 69 percent bring their lunch more often.

Based on a survey of 107 people who have idiosyncratic rules about how they eat their Kit-Kat bar and 401 people total.

In general, 45 percent of people say they are closer to lower class than upper class. But among those who are picky about foods touching each other on their dinner plate, 64 percent say they are closer to lower class than upper class.

Based on a survey of 134 people who are picky about foods touching each other on their dinner plate and 431 people total.

In general, 53 percent of people prefer Google Chrome as their browser. But among those who like comedians who do celebrity impressions, 66 percent prefer Chrome.

Based on a survey of 197 people who like comedians who do celebrity impressions and 402 people total.

In general, 52 percent of people say they would not get their son circumcized. But among those who would rather change their marital status for a day than their sex, only 31 percent would not get their son circumcized.

Based on a survey of 133 people who would rather change their marital status for a day than their sex and 405 people total.

In general, 69 percent of people want whipped cream on top of their sundae. But among those who suffer from canker sores, 84 percent want whipped cream on top of their sundae.

Based on a survey of 139 people who suffer from canker sores and 394 people total.

In general, 54 percent of people prefer kickball over dodgeball. But among those who don't like butter on their movie popcorn, 69 percent prefer kickball.

Based on a survey of 136 people who don't like butter on their movie popcorn and 393 people total.

In general, 73 percent of people prefer multiple choice test questions over essay questions. But among those who like the name "Steven" more than "Stephen," 86 percent prefer multiple choice test questions.

Based on a survey of 194 people who prefer "Steven" over "Stephen" and 413 people total.

In general, 39 percent of people believe churches and other places of worship should be tax-exempt. But among those who think Mariah Carey has more talent than Christina Aguilera, 53 percent believe churches and other places of worship should be tax-exempt.

Based on a survey of 215 people who think Mariah Carey has more talent than Christina Aguilera and 422 people total.

In general, 36 percent of people doodle frequently. But among those who have never had pink eye, only 25 percent doodle frequently.

Based on a survey of 197 people who have never had pink eye and 412 people total.

In general, 38 percent of people have worked in restaurants and bars. But among those who think the best way to respond to the Westboro Baptist Church's provocations is to counter them, rather than just ignore them, 57 percent have worked in restaurants and bars.

Based on a survey of 105 people who think the best way to respond to the Westboro Baptist Church's provocations is to counter them and 365 people total.

In general, 51 percent of people like waffles more than pancakes. But among those who prefer that the open end of their pillowcase face the outside of the bed, 64 percent like waffles more.

Based on a survey of 183 people who prefer that the open end of their pillowcase face the outside of the bed and 359 people total.

In general, 61 percent of people have witnessed a meteor shower. But among those who say that 2012 kicked butt, 76 percent have witnessed a meteor shower.

Based on a survey of 172 people who say that 2012 kicked butt and 353 people total.

In general, 17 percent of people have bumper stickers on their vehicle. But among those who are easily startled, 30 percent have bumper stickers on their vehicle.

Based on a survey of 146 people who are easily startled and 364 people total.

In general, 60 percent of people say they own thift-store clothing. But among those who prefer Reese's Pieces to M&Ms, 74 percent own thift-store clothing.

Based on a survey of 153 people who prefer Reese's Pieces to M&Ms and 396 people total.

In general, 31 percent of people prefer an aisle seat on a plane, rather than a window seat. But among those who prefer the bottom bunk to the top bunk, 43 percent prefer an aisle seat on a plane.

Based on a survey of 191 people who prefer the bottom bunk to the top bunk and 403 people total.

In general, 48 percent of people prefer creamy salad dressings to oily salad dressings. But among those who think that fooling kids into thinking that Santa is real is well-meaning but wrong, 66 percent prefer creamy salad dressings.

Based on a survey of 129 people who think that fooling kids into thinking that Santa is real is well-meaning but wrong and 388 people total.

In general, 64 percent of people consider voting a moral duty. But among those who can differentiate between a tangerine and a clementine, 79 percent consider voting a moral duty.

Based on a survey of 157 people who can differentiate between a tangerine and a clementine and 362 people total.

In general, 45 percent of people think there's been a net increase in morality over the past century. But among those who don't have a throwaway email address, 61 percent think there's been a net increase in morality over the past century.

Based on a survey of 137 people who don't have a throwaway email address and 375 people total.